IBM Product Catalog
Designing a clearer product discovery experience for IBM’s catalog.
Timeline
May - August 2025
Team
IBM.com
Role
Information Architecture Intern
Tools
Figma, AEM, Miro, Jira
🔒 Due to confidentiality, I can only share selected aspects of this project here. I’m happy to discuss the work further.
LONG STORY SHORT
I helped users find the right product faster by reorganizing 800+ offerings into category pages.
I worked at the IBM Austin office as an Information Architect Intern, where I focused on addressing product search and naming inconsistencies.
I collaborated with UX designers, researchers, information architects, and content strategists to conduct card-sorting studies and iterate on taxonomy and design decisions. Towards the end of the summer, I presented my work in IBM’s Design Showcase to managers and VPs.
What I worked on:
📝 Conducting a content audit over 800 products across multiple IBM systems to discover naming discrepancies.
👥 Refined category structure and taxonomy through card-sorting and cross-functional collaboration.
💻 Utilized Adobe Experience Manager to build production-ready pages to house respective IBM products.
FINAL PRODUCT
What began as an internship project is now LIVE on IBM.com!
REFLECTION
This experience set a strong foundation for how I approach UX work moving forward.
Understanding corporate-level expectations.
Through this experience, I clarified my understanding of corporate-level UX work, where attention to detail, strong reasoning, and collaboration are essential. Success was measured by real-world impact and usability rather than task completion, shaping a more professional and user-centered approach to my design process.
Advocating for design choices based on research.
I became more confident in advocating for design decisions by using research, data, and user insights to support my work. I learned to clearly articulate my reasoning and align design choices with user needs and stakeholder priorities.
Me and my co-interns in the marketing division