Movement Kraft
Enroll in our virtual Pilates classes, specializing in Fletcher Pilates.
Context
Aditi Deepak, founder of Movement Kraft and certified Fletcher Pilates instructor. She needs a website that effectively markets her credentials and engages users to sign up and consult with her.
My Role
UI Designer
Team
Elaine Tse
Timeline
May 4 - May 5
RESEARCH
We analyzed customer insight to understand their concerns, questions, and hesitations.
GOAL
Aditi Deepak needs a visually engaging website that…
Aditi Deepak needs a visually engaging website that…
Effectively communicates the benefits of Fletcher Pilates
Highlight the variety and flexibility of Movement Kraft’s courses
Introduce Aditi’s professional experiences
COMPETITORS ANALYSIS
Researching competitors on the market.
DIGITIZING
There’s only so much to show on paper.
In the end, this is a digital product. So, what better way to demonstrate its functionality than by creating a digital prototype? As I worked on crafting my low-fidelity frames, I made sure to incorporate changes based on the feedback received during my paper prototype testing.
USER’S EXPERIENCE
Time to test the digital prototype.
After completing the digital version of my design prototype, I reached out to a new set of testers to gain feedback and criticism for further improvement. I recorded what the testers like and dislike about each aspect of the prototype. Here is the results…
Alert ⚠️
Aside from a flashing sign, there will also be a sound that plays, similar to a seatbelt warning.
Pro
- Easily catches driver’s attention
Con
- Alert is very intense
Device Syncing 📱
Phone has to be connected and place on the wireless stand to use auto pilot.
Pro
- Prevents texting and driving
Con
- Needs more instructions/guide
- Am I connecting to MY car?
The comment that made me rethink my approach
“This is too restrictive. If I have to keep both hands on the wheel all the time, I might as well drive manually and not use autopilot at all.”
RE-IDEATE
A product that provides a good experience and serve its purpose
The concept of requiring drivers to keep both hands on the steering wheel was not well-received, as it limits their ability to perform other tasks. However, this approach contradicts the primary purpose of autopilot, which is to allow drivers to relax without completely disengaging. A new idea is needed that enables users to continue utilizing this feature while still maintaining their attention on the road.
NEW FEATURE
Alternative solution
I began exploring other options to replace the restriction that hands must be on the steering wheel. I considered implementing a heart rate sensor to track if the driver is asleep. However, one day at work, I came across a pop-up...
Once I had my idea, I created an example of a check-in feature. However, I also want to incorporate additional features such as voice recognition, allowing the driver to either press the button or say “I am here.”
Button Only
Button and Voice Recognition
FINAL DESIGN
Putting everything together
After numerous design iterations and careful consideration of the feedback received, I have compiled all the insights and suggestions to forge the final design product.
LAST COMMENTS
Presenting my final product
At the end of the project timeline, I presented my final design to my class. Here are the final comments I received…
“I really like how there are two options for me to answer the check-in.”
“The display reminds me of Apple Carplay, something I’m familiar with using.”
“The design approach is smart, these days, there are many irresponsible drivers who text and drive. This should be something added to manual driving cars too.”
REFLECTION
What I learned from this project…
This design sprint project was a mixture of challenge and enjoyment. Unlike my other project, ResLife, where I was given a semester to work on the entire research and design process within a group of five, for this project, I only had a month to ideate, test, and design. During each of my testing phases, I received constructive feedback, which I took into account for my next design iteration. This accelerated pace fostered my ability to rapidly synthesize ideas and iterate on designs, sharpening my agility and adaptability in fast-paced environments.